// Social Media
Word Counter for Facebook Posts
Analyse your Facebook copy. Track exact character limits for status updates, ad headlines, page descriptions, and group bios in real time.
Facebook provides an enormous canvas for text, allowing status updates nearly the length of a short novel. However, just because you can write 63,000 characters doesn't mean you should. This word counter tracks your Facebook post length while keeping a close eye on the strict character constraints required for Facebook Ads.
Detailed Stats
Time Estimates
Facebook Character Limits
Target Goal
Facebook Status Update Limit
💡 Facebook cuts off long posts in the news feed at roughly 480 characters with a "See More" link. Your core message should land before this cutoff.
Facebook Ads Copywriting Lengths
Writing for Facebook Ads requires much stricter brevity than posting on your timeline. Facebook recommends keeping your primary ad text under 125 characters. If you exceed this, your copy will likely be truncated on smaller mobile screens, hiding crucial calls to action. Use our tool to simulate these ad restrictions before launching your campaign.
The Decline of Organic Reach
Organic reach on Facebook Pages has dropped significantly over the last decade. To combat this, content must be highly engaging. Questions, short controversial statements, or deeply emotional stories tend to work. Whether you are using 50 characters or 5,000, every word must serve the purpose of stopping the user from scrolling past.
Frequently Asked Questions
What is the Facebook post character limit?â–¾
The absolute maximum character limit for a Facebook status update is 63,206 characters. This is equivalent to roughly 10,000 words. Very few people will ever reach this limit.
What is the optimal Facebook post length?â–¾
For standard status updates, studies from BuzzSumo recommend keeping posts very short - between 40 and 80 words. Posts under 50 characters often see the highest organic engagement. If you are storytelling, longer posts (400+ words) can work, provided the hook is strong.
What is the Facebook ad copy limit?â–¾
Technically, Facebook allows long ad copy, but for optimal delivery across all placements (mobile feed, right column, Instagram, Audience Network), you should adhere to: Primary Text: 125 characters. Headline: 40 characters. Description: 30 characters.
Does Facebook cut off long posts?â–¾
Yes. In the news feed, standard posts are truncated and hidden behind a "See More" link at approximately 480 characters (around 70-80 words). If you are using a large font or specific background color, the limit is much lower, generally capped at 130 characters.
How long can a Facebook Page description be?â–¾
Your short Facebook Page description (which appears in the About section on the main page) is limited to 255 characters. The "Additional Information" section allows up to 50,000 characters for a deeper company history.