// Social Media
Character Counter for Facebook
Track exact character limits for Facebook status updates, ad headlines, page descriptions, and messenger broadcasts.
While organic Facebook status updates allow for a massive amount of text, Facebook advertising is incredibly restrictive. This character counter tracks your text ensuring your ad copy will not truncate unexpectedly on mobile devices.
Facebook Ad Primary Text Limit
💡 Facebook advises keeping ad primary text to 125 characters or less to ensure it displays fully on smaller screens.
Facebook Limits
Balancing Organic Length with Ad Scrutiny
Writing long-form stories organically works well for community engagement. But when utilizing paid reach, brevity is crucial. Ad space on the mobile newsfeed is incredibly limited, so the 125-character benchmark is a golden rule for copywriters.
Frequently Asked Questions
What is the character limit for a Facebook post?â–¾
The maximum character limit for a Facebook status update is an enormous 63,206 characters.
What are the text limits for Facebook Ads?â–¾
For best results across all ad placements, keep your Primary Text to 125 characters, Headline to 40 characters, and Link Description to 30 characters.
Why is my Facebook ad text getting cut off?â–¾
On mobile news feeds, text that exceeds the 125-character recommendation is often truncated with a "See More" link, which can reduce click-through rates since users miss the CTA.